Did y'all hear the news? Cameo has merged with Vimeo. Cameo was the very first portfolio company for Adipose and is representative of the type of work we're keen to do.
- Cameo has tremendous value to advertisers, brands and consumers alike: allowing anyone to make a simple, beautiful video. Because it's cloud-based, groups of people can make a Cameo, too. This is a huge pain point for experiential marketers and a need that is ever-growing in the land of social media. Therefore...
- ...Brands and industry influencers were eager to get involved with Cameo and reap the benefits of first-mover success. Here are some examples: Free People, Bespoken Clothiers, CMJ, PopWater, Pete Francis, Rebecca Minkoff, Washington Post, Mike Schmid
- Adipose structured strategic partnerships and alignments with brands and influencers for Cameo.
- Adipose advised and retained marketing and PR support for Cameo through to sale of the company.
Looks like this is going to turn out well.