social media

Snap to acquire Smule (a big bet)

Have you guys heard of Sing by Smule?  It’s this incredibly sticky karaoke app that’s got a steep subscription model (at $45 a year, it’s 3x the price of The Economist!)

images-2.jpg

Featuring a huge song catalogue, and a gamified model - singers can sing together and ‘battle’ for singing all the notes correctly - the app is incredibly addicting and also a huge time drain. One song, averaging 3 minutes, might take 3 or 4 tries to get right before you publish it on the app. The whole process can easily eat up an afternoon. (They have also evaded legal issues by having users upload the MIDI tracks of many of the songs - so they’ve relied somewhat on an open source model to build the business.)

My big bet is....

that the next time Snap experiences negative user growth, they will buy a company like Smule. Not for its attractive revenue model. (Although it is an attractive recurring revenue biz). Nor for its audience (I doubt these are unduplicated users to Snap, anyway)...

...But, for time spent on platform metric.

a measurement that, I believe, will increasingly become the only valuable one on social media.

download.jpg

We’re past the scorched earth stage of the internet. The pioneers have gone West - the Lewis and Clark’s have laid claim to each eyeball that has the internet on a phone or a computer. Everyone who is going to be on the internet, is. [At least in America, anyway. (And not babies...yet.)]

 

We’re now in the new land grab: the one for attention. Only the strong will survive this next frontier - can your content be more compelling than content on any other platform? How much time can you get your users to spend with you? The longer you have them, the more ads you can show them. (See also: Twitter content partnership announcement at NewFront’s 2018).

If you can’t create great content, you’ll have to acquire it...somehow.

Watch this space.

what i'm reading...

Malcolm Gladwell on the power of Entrepreneurial Underdogs.  I love that he talks about people and companies who have come through great tragedy and have one of two reactions to it. Here it is in Inc Magazine:  It's go time. Screen Shot 2014-10-09 at 3.35.55 PM

Sumpto:  (a company I have great faith in) is really upping the ante with regard to rewarding college students for their interactions with Brands on Facebook and Twitter. It's a brilliant concept, really.

Screen Shot 2014-10-07 at 9.05.42 AM

gotta shout out to the home team, Casey Neistat dropping some knowledge the last few weeks. here's one i loved (obvi)

[youtube https://www.youtube.com/watch?v=kKSr6h5-fCU&w=560&h=315]

Hook'd:  this app is brilliant and hilarious all at the same time

Screen Shot 2014-10-09 at 3.37.09 PM:

this is effing brilliant, i think:

https://twitter.com/jordanr1000/status/519906513897267200

Jason Calacanis dropping the knowledge: "real strength is having alignment with what you are and what you're doing."

[youtube https://www.youtube.com/watch?v=5kxc40MR5dg&w=560&h=315]

and OF COURSE i'm reading this month's Yoga Journal where my dear friend, Kathryn Budig is gracing the cover!

Screen Shot 2014-10-09 at 3.39.33 PM

till next time!!

changing of the tides...

i just wrapped my third year of duty at the yoga journal conference here in NY and for the first year, i noticed something dramatically different than other years: many of the most 'famous' yoga teachers and students there were famous due to their social media followings...primarily instagram. see, instagram is a great vehicle to bust a quick asana or a 15-second sequence and the yoga community is quite strong and vibrant on it.

i'm not sure i'm ready to make an observation about whether this was a good thing or bad thing yet but certainly a changing of the tides.

with that, may i recommend you follow my dear sweet teacher, @kathrynbudig on INSTA! ha!

Image

 

IMG_5805