blog

Big Bets

I’ve been making future predictions for as long as I’ve been a walking / talking / breathing human. My poor mother has been listening to these ideas since I was able to formulate them…some early hits include: “in the future, there will be a microwave but for COLD things!” and “there should be a way we could rent a dog for an afternoon!” Other behaviors I embraced from a young age (that mapped to society’s evolution) also included a vegetarian lifestyle and stretching as a form of exercise :)

Along the way, I’ve realized I have other ideas that aren’t so far-fetched. Maybe it’s my process of looking at the past to help predict the future that enables me to observe natural evolutions in products, human behavior and systems. Maybe it’s my intense curiosity about the world we live in.

However they come, I’m starting to canonize these “Big Bets.”

I want a place to archive all these random big bets I have...so, rather than call my mom with all my latest predictions, I’ll put a time stamp on them and throw ‘em up here...as often as I have them. And I’d love to hear your Big Bets! It's more fun to try to predict the future together!

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My mother

(the aspirational inventor)

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P.S. I attribute 100% of this ‘big bet’ thinking to my mother -- who was the original inventor (and not creator) behind such big ideas as the drive-thru pharmacy.

congrats to first portfolio company

Did y'all hear the news?  Cameo has merged with Vimeo. Cameo was the very first portfolio company for Adipose and is representative of the type of work we're keen to do.

  • Cameo has tremendous value to advertisers, brands and consumers alike: allowing anyone to make a simple, beautiful video.  Because it's cloud-based, groups of people can make a Cameo, too.  This is a huge pain point for experiential marketers and a need that is ever-growing in the land of social media.  Therefore...
  • ...Brands and industry influencers were eager to get involved with Cameo and reap the benefits of first-mover success. Here are some examples: Free People, Bespoken Clothiers, CMJ, PopWater, Pete Francis, Rebecca Minkoff, Washington Post, Mike Schmid
  • Adipose structured strategic partnerships and alignments with brands and influencers for Cameo.
  • Adipose advised and retained marketing and PR support for Cameo through to sale of the company.

Looks like this is going to turn out well.