Adipose is a consultancy firm focused on helping start-ups grow. Founded in 2013, the firm helps emerging media, fin-tech and wellness companies create products to sell, partnerships to scale, and growth plans for the future.
We believe it’s a customer journey -- not a marketing funnel - no matter what your business is.
Gretchen’s work with some of the her favorite publishers:
Bloomberg, Forbes, Esquire Magazine and -- particularly -- helping to found and launch Quartz have all contributed to the Adipose way of thinking: to adapt to new water is actually the only way to thrive.
The lifecycle of a salmon is remarkably close to the many life-cycles of a business on their ways towards growth and scaling. And, learning to adapt to each new water you’re in - and knowing that this, too, is water - is actually the only way to thrive.
The adipose fin on a pacific salmon - the fish I grew up watching smolt on the Salmon River in Idaho - is the compass of the animal. Long thought to be a piece of fatty tissue, it is now known that the adipose fin brings the fish - who lives the duration of his or her life in the saltwater ocean hundreds of miles away - back home to within 5 feet of where he or she was born to spawn and create new life.
The Adipose Fin is the fin behind a Dorsal Fin (3) on a fish (4):